RBC launches $5 million initiative to support Canadian agriculture

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RBC announced a new initiative aimed at strengthening Canada’s agriculture sector and supporting the next generation of farmers.

Launched in Winnipeg with Manitoba Premier Wab Kinew, RBC Generate is a $5 million, five-year investment through RBC Commercial Banking and the RBC Foundation. The program will focus on farmers in the Prairies and expand nationally through partnerships with organizations including Nature United, Sustainable Food Systems for Canada (SF4C), the Canadian Alliance for Net-Zero Agri-food (CANZA), and Indigenous sustainable farming groups.

“Canadian soil is one of our greatest strengths and farmers have managed these soils to feed Canadians and the world for generations,” said Dave McKay, President and CEO of RBC. “The next generation is primed to do even more – feeding more people, more sustainably than ever before.”

RBC Generate will focus on three areas: developing markets for sustainable agriculture, building agri-skills training through SF4C’s university and college network, and creating financial tools to help farmers manage risks and plan for growth.

RBC says the initiative is part of a broader effort to position agriculture as a key growth driver for Canada’s economy while advancing sustainable practices.