Rural Roundup June 2025: Rural Canada has what the world needs, let’s embrace it
RPG NEWS
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Happy Canada Day, from the Rural Prosperity Group
Rural Prosperity Group Honorary Chair Candice Bergen
For Rural Prosperity Group honorary chair Candice Bergen, rural life has always meant more than just geography — it’s a way of being, a community spirit that shapes identity and purpose.
“The rural way of life means knowing your neighbours — not just their names, but who they are. It means feeling safe, feeling like you belong,” she says. “There’s a connection and trust that you don’t always find elsewhere. Sure, sometimes you feel like you’re missing out on the excitement of the city, but that sense of belonging? You can’t put a price on it.”
That foundation, she says, is critical to Canada’s strength today. “Rural Canada is where it all begins — our natural resources, our agriculture, even our national security. It’s the base that supports everything we build as a country. And now, more than ever, we need to understand that the success of rural Canada drives the success of the whole nation.”
Natural resources, in particular, are central to that vision. “Our oil, gas, and other resources don’t just fuel our economy — they give us the chance to help power the world,” she said.
On trade, Bergen points out the direct impact on rural families. Trade decisions don’t just happen in boardrooms — they land in our fields, in our barns, on our kitchen tables, she says. “Most Canadians understand that what happens in trade directly affects our farmers, our producers, our communities.”
Looking ahead to Canada Day, she reflects on what makes the country unique. “Canada is incredible because of our freedom — the freedom to live as we choose,” she says. “Canada Day isn’t just a celebration; it’s a reminder to protect those freedoms and to make sure everyone, no matter where they live, has the opportunity to thrive.”
Her vision for rural Canada is one of pride and optimism. “I’m excited for what’s ahead — to see rural Canada recognized as a champion of natural resources, as a leader in energy, agriculture and innovative industries, as a partner in building a stronger Canada,” she says. “We have what the world needs, and it starts right here at home.”
CDNPOLI NEWS
A rural voice in Ottawa: Senator Todd Lewis on why Canada needs a rural lens on policy
‘I think the future looks pretty good for rural Canada,’ says Saskatchewan Senator Todd Lewis. / RURAL ROUNDUP PHOTO
From his family farm in Gray, Sask., to the halls of Parliament, newly appointed Senator Todd Lewis is bringing a rural perspective he says is urgently needed at the national level. His message is clear: to build a stronger, more united Canada, policies must be shaped with rural communities in mind.
“Oh I think very much so,” Lewis told The Rural Roundup, when asked if a rural lens is necessary on public policies.
Lewis, a fourth-generation farmer who was appointed to the Senate on the recommendation of former prime minister Justin Trudeau in February, sees rural Canada as not just a region, but the foundation of the country’s economy and identity. “When you look at Canada, our large urban areas are important, of course … but when people think about Canada, they think about mountains and prairies and forests and those kinds of things, and that’s rural Canada. So it really is the fabric of our country.”
He added, “So much of the country is rural Canada, and we really in a lot of ways are what tie the country together.”
That connection between rural and urban Canada, Lewis believes, is too often overlooked in policy decisions. He pointed to the carbon tax as an example of something that could’ve been prevented from doing detrimental harm to farmers had there been a rural lens put on it. “At the end of the day, the carbon tax took money out of farmer’s pockets and really made it more difficult to invest and reinvest your money,” he said. “That money would have been better spent in buying new technology on farms and so on and actually improving the farmer's carbon footprint. When a farmer is able to buy a new piece of equipment, I pretty well guarantee it's going to be more carbon friendly than the piece of equipment it's going to replace.”
Transportation policies in Western Canada are another example.
“It's such a huge part of what we have to do with exporting our product. We have one of the areas in the world that is the farthest from tidewater, and so transportation policy is really important in Western Canada,” he said.
Earlier this month Lewis asked the government in the Senate about the Liberal party’s commitment to extending the Extended Railway Interswitching pilot. “Competitive shipping rates are important, not only for the agricultural sector but for all commodities, many of which are facing uncertainty because of trade and tariffs. I’d like to see the government go further and make the pilot permanent,” he said.
He told The Rural Roundup this is important because it affects multiple industries and allows supply chains to run smoothly. Interswitching allows for more competition, and “good competition is always good for the economy.”
“We have a duopoly of class one railroads,” he said, adding that there are no alternatives to ship products overseas, from lumber, to mining, potash and more. “They need to use the railroad.”
According to the Canadian Chamber of Commerce, the agriculture and agri-food sector supplies approximately 2.3 million jobs and contributes $143.8 billion (7.4 per cent) to Canada’s GDP. It’s an industry that can lead our economy, said Lewis. “When we look at wanting to increase our GDP, agriculture would be a big part of it.”
His advocacy extends beyond farming. From his years as a local councillor, Lewis has seen firsthand the gaps in services that rural communities face. He noted particular concerns with infrastructure, veterinary services, emergency care, and attracting health and mental health professionals to rural areas. “It’s not an easy fix,” he said, “but I think if we shed light on them … there’s genuine interest in seeing those services improve.”
Lewis is also optimistic about the potential of rural Canada to attract newcomers and fuel economic growth. “I think a lot of urban Canadians would be surprised at the opportunities that exist in rural Canada,” he said, including good jobs, safe communities and enjoying nature among others.
As Lewis settles into his Senate role, he said his goal is to ensure that the concerns and contributions of rural Canadians are not forgotten. For Lewis, rural Canada is more than a place. It’s a way of life that deserves a central place in the national conversation.
“I think the future looks pretty good for rural Canada,” he said. “And I think the more we can talk about that... and show the opportunities in rural Canada, I think the better understanding will happen from urban counterparts.”
‘Rural communities form the beating heart of Canada’ : FCM
Charlevoix ,Que. / ISTOCK PHOTO
Rural Canada plays a vital role in the nation’s success, offering rich resources, innovation and untapped economic opportunities. This all needs to be harnessed as key drivers of national prosperity, the Federation of Canadian Municipalities says in a new report
“Rural communities form the beating heart of Canada, covering 95 per cent of our country’s landmass and home to a growing population of 6.3 million people,” says the report, which outlines measures to strengthen rural communities and, by extension, the country as a whole.
The Future of Rural Canada, a plan to harness rural communities' full potential, comes at what FCM describes as “a pivotal moment for Canada’s economy and communities.”
Among the key recommendations in the report are expanding broadband and cellular services to support a 21st-century rural economy, growing the rural housing supply through stronger federal-municipal collaboration and advancing climate resilience by partnering with rural municipalities on infrastructure and sustainability initiatives.
The report also emphasizes the need for federal infrastructure programs that reflect rural realities, reforms to the bail system and enhanced rural policing through intergovernmental collaboration.
“Rural communities are essential to the fabric of Canada and contribute to Canada’s prosperity in countless ways,” the report says. “From agriculture and natural resources to environmental conservation, rural communities play a critical role in shaping Canada’s identity and future. With dynamic local economies, a key role in infrastructure, and unique identities and cultures, rural Canada is already foundational to the success and growth of our Canada.”
FCM’s spotlight on rural innovations: Community-based solutions to connectivity
Investments in broadband must grow beyond simply funding infrastructure. The maintenance of infrastructure must also be considered. Policy development must recognize and respond to the unique needs of different communities. For example, CityWest is a locally owned company in Prince Rupert, British Columbia, that provides high-speed internet services through partnerships with municipalities.
These partnerships include a board of directors, and a portion of the profits are reinvested back into the community. By partnering with CityWest, municipalities have improved service quality and availability according to one interviewee.
CityWest has also partnered with various First Nations to deliver services and create new companies, like Snutl’yalh Communications and Tahltan CityWest Communications Corp.
As it expands, CityWest continues to “improve connectivity to more underserved communities across the province… bringing residents and businesses urban-class connectivity.” — Stefan Woloszyn, CEO of CityWest
Economic growth needs to be tangible in all communities: Abacus Data poll
A new survey by Abacus Data shows that while most Canadians are open to the idea that stronger economic growth could improve their standard of living, many — including in rural and smaller communities — remain skeptical that those benefits will reach them.
Across the country, the poll of over 2,500 Canadians reveals a trust gap in how people view economic growth strategies. Just 47 per cent agree that “when governments talk about growth, they believe it’s about things that will help them personally.” More than half — 52 per cent — agree with the statement: “Even if the economy grows, I don’t trust that the benefits will reach people like me.”
For rural Canadians, that distrust is often tied to feelings of exclusion and concern that national growth strategies focus on big cities while leaving smaller communities behind. Among those who don’t think growth will help them personally, 17 per cent cite being on a fixed income or retired, while 12 per cent say growth hasn’t improved affordability so far. Another 12 per cent point to general pessimism, believing that future growth will simply create more inequality, and six per cent say they don’t believe policymakers will implement growth strategies fairly.
"People need to believe that growth will be fair. That it won’t just benefit the rich. That it won’t leave rural communities, younger workers, or vulnerable sectors behind," Abacus Data CEO David Coletto said.
Regionally, Canadians outside major urban centres were among the least likely to see themselves reflected in pro-growth messaging. In Saskatchewan and Manitoba, for example, just 34 per cent agree that government growth plans are about helping people like them — the lowest among regions measured. In Atlantic Canada, only 44 per cent feel included, while 27 per cent outright disagree that government growth strategies are designed to help them.
While the Carney government’s ambition of “building the strongest economy in the G7” resonates nationally — with 53 per cent saying that would mean good things for them — that optimism is not universal. In Quebec, where many smaller communities face unique economic pressures, only 47 per cent see that goal as positive, and 33 per cent are neutral. Support is highest in Alberta (63 per cent) and British Columbia (61 per cent), but the poll highlights the need for regionally tailored messaging that connects national economic goals with local realities.
"Talking about GDP or competitiveness isn’t enough. Canadians want to see how those ideas translate into wages, housing, healthcare, and job security. They are open to growth but not abstract growth," Colletto said. "If you’re building a pro-growth campaign, start with the tangible. Explain how boosting productivity or attracting investment leads to better schools, lower grocery prices, or more doctors in rural communities."
Abacus Data’s findings show Canadians prefer growth policies that feel tangible and tied to fairness and opportunity. Sixty-six percent say “increasing productivity” would mean good things for them, 63 per cent feel positively about expanding post-secondary programs for in-demand jobs, and 63 per cent support Buy Canadian policies. But policies like attracting more skilled immigrants (net +11 good) and public-private partnerships (net +21) draw less enthusiasm, and only 17% believe unleashing AI’s full potential will be good for them, with 30% saying it would be bad.
The poll underscores a key challenge for policymakers: bridging the gap between national economic plans and the lived experiences of rural and small-town Canadians. As Abacus Data puts it, Canadians “are cautious. They want to know: will this help me? Will it make my life easier? Can I trust you to deliver?”
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Rural Canada is growing: StatsCan
STATISTICS CANADA GRAPHIC
Canada’s rural communities grew between 2021 and 2024, according to new data from Statistics Canada. The population of Canada's rural and small towns increased in 10 of the 13 provinces and territories.
“From mid-2023 to mid-2024, Ontario and Quebec had the highest net number of people who moved from cities to rural and small towns within the province, while Alberta had the highest net gains from people moving from other parts of Canada to its rural and small towns,” StatsCan reported.
It also found that the top industries in rural and small town Canada included: construction (14.7 per cent), agriculture, forestry, fishing and hunting (14.4 per cent) and retail trade (10.6 per cent).
Meanwhile, two in five households in rural Canada had access to basic services (eg: employment, grocery stores, health care facilities) within 15 km of their home but were least likely to have access to libraries, pharmacies and high schools within this radius.
Rural Canada hit hard as food insecurity reaches unprecedented levels, RBC warns
Canada’s rural and remote communities are facing deepening economic and social challenges as food insecurity reaches record levels across the country, according to a new report from RBC. The report, Feeding the crisis: The tariff toll on food insecurity, highlights that “Canada’s rural and remote areas account for 25 per cent of Canada’s GDP but are grossly underserviced when it comes to health care, housing, and other basic needs, including access to healthy food.”
The report points to soaring food insecurity in northern regions, noting that “food insecurity is high across Canada but is highest in northern and remote areas. More than 58 per cent of people in Nunavut experience food insecurity.” RBC stresses that without targeted investment, rural and remote communities will continue to struggle to attract and retain the workforce necessary to support Canada’s major infrastructure ambitions.
“Much of Canada’s plans to build its economic security and sovereignty hinges on having a productive workforce in rural and remote Canada,” the report says. “But getting people to stay in rural and remote areas or relocate for these projects is a tough sell if they can’t access resources needed for their families to lead a healthy life. Canada can help flip the trend of urban areas growing 15 times faster than rural by mitigating brain and resource drain through investments in community resources including access to healthcare, food and housing that match the ambitions of major infrastructure projects.”
The economic pressures driving this crisis are complex and mounting. The RBC report cites the U.S. trade war, inflation, and supply-chain upheaval as major contributors to rising costs. “China’s tariffs on agri-food products including canola oil and seafood have recently taken a toll on Canada’s rural economy. Nova Scotia is thought to be the hardest hit by China’s 25 per cent duties on aquatic products, which represented 9.2 per cent of the province’s total export value in 2024,” the report says.
Canada’s farmers and fishers, already accustomed to market volatility, are feeling the squeeze. “Farmers are often price receivers — unable to pass rising costs onto buyers and consumers,” RBC notes. The disruptions are “erod[ing] stability in rural and remote regions that are already at a disadvantage in accessing economic opportunities and services.”
Across Canada, food insecurity now affects “one in four Canadians” — or 10 million people — “a level never seen before in this country.”
RBC emphasizes that “ultimately, it’s an issue of affordability. There is an abundance of food available. But for an increasing number, it’s out of reach.”
The report highlights the sharp rise in food bank use: “In March 2024, more than two million visits were recorded at Canadian food banks. That’s a 90 per cent increase in just five years.”
The bank underscores that solutions must go beyond emergency measures. “Properly supporting and resourcing food banks is critical. However, addressing food insecurity longer term relies on building a stronger Canadian economy. This includes addressing the affordability crisis, improving productivity and advancing durable economic development in Canada’s rural and remote areas.”
RBC recommends aligning food security initiatives with Canada’s broader growth strategies. The report calls for the federal government to “expedite the development of rural and remote community and health services alongside efforts to expedite Canada’s major infrastructure projects.”
The report concludes with a call for a national food security target as part of Canada’s pro-growth agenda. “A food security target may be the catalyst needed to pull these solutions together to drive action across Canada and track progress. Now is the time to implement a bold vision for food security in Canada as the country sets out to build back a better economy.”
ICYMI
‘If we're going to move faster, there is a real opportunity for Indigenous communities to start to be in that conversation at the very beginning,’ says Canadian Council for Indigenous Business President and CEO Tabatha Bull. / CCIB PHOTO
Economic partnerships and consultation with Indigenous communities essential for growth
Indigenous business in Canada is experiencing a period of significant growth, despite initial economic exclusion and the continued impacts of significant barriers, said Tabatha Bull, President and CEO of the Canadian Council for Indigenous Business.
Indigenous businesses are being created at five to nine times the rate of non-Indigenous businesses across every sector, said Bull, who appeared on the Institute for Research on Public Policy’s (IRPP) podcast Futureproofing Canada, hosted by IRPP president and CEO Jennifer Ditchburn.
Bull suggested that resilience and determination to face barriers has inspired Indigenous entrepreneurs to push for inclusion. Additionally, the global turn to sustainability — which has been at the “core value” of Indigenous communities — has benefited Indigenous businesses by increasing consumer and investor interest.
Bull said that the understanding that economic partnerships and consultation with Indigenous groups and businesses are essential for progress on major projects and economic growth is also benefiting Indigenous businesses. She also notes that she has seen more corporations set out frameworks to ensure Indigenous partnerships, advance Indigenous procurement and hire Indigenous employees, which is also "spurring growth.”
However, tariffs on exports to the U.S. and China have created uncertainty, as “very high concentrations” of Indigenous businesses are involved in high export sectors, including oil, gas, forestry and seafood. If the government launches any support programs for affected sectors, Bull urged for Indigenous business leaders to be included in those discussions to ensure that programs are being developed to ensure they meet their needs.
Though Bull said she thinks major projects will help grow the economy in Canada, she emphasized the importance of consulting with Indigenous communities, and that “community equity participation” will be a requirement.
“If we're going to move faster, there is a real opportunity for Indigenous communities to start to be in that conversation at the very beginning,” she said. “And we've seen in the past that that's when projects actually move faster — when the Indigenous community is actually a partner in the project.”
Local production key to building B.C.’s economic resilience: report
Continuing not to address the lack of industrial land development in the Greater Vancouver area means lost economic activity, undermined regional competitiveness and limited opportunities for job creation with negative impacts to British Columbia’s economic growth, according to a new report.
“Industrial production in the province is declining, and our overall exports are less than 10 per cent of Canadian exports, meaning we punch below our weight,” says The Greater Vancouver Board of Trade’s new report Building B.C.'s Economy: Fostering More Local Production.
The report outlines that the province’s manufacturing investment per worker is below the national average and, compared to the United States, is only a quarter. “However, B.C. is the most diverse agricultural landscape in Canada, with over 200 primary agricultural products and 100 fish, shellfish and marine plant species. We are a market full of opportunity with natural advantages, abundant natural resources, and Canada’s pre-eminent port, which should mean B.C. punches above our weight for local production and exports,” the report says.
“Unfortunately, despite their significant economic contribution, Greater Vancouver’s industrial lands face chronic shortages and development roadblocks that stifle economic growth.”
The report offers five recommendations:
Legislate clear timelines for provincial permitting decisions affecting local development.
Work collaboratively with municipalities to make more industrial and trade-enabling land available for development.
Eliminate the 50/50 rule to enable scalable, year-round agricultural processing, increase food security, and attract investment.
Continue to preserve and protect quality farmland, while working collaboratively to rapidly and flexibly designate industrial areas that support investment and jobs.
Review the impact of amenity cost charges (ACCs) and development cost charges (DCCs) on industrial lands
“By removing longstanding barriers and re-aligning land use policy with economic priorities, we can advance our shared goal of achieving three per cent annual GDP growth and secure a more resilient, self-sufficient, and prosperous future for British Columbia,” the report says.
Investments in broadband infrastructure to have ‘profound impact’ for rural, remote and Indigenous communities: CRTC vice-chair
The Canadian Radio-television and Telecommunications Commission (CRTC) says it remains focused on closing Canada’s digital divide, particularly in rural, remote, and Indigenous communities.
“Meeting this challenge when it comes to Internet coverage has been the focus of the CRTC’s Broadband Fund,” Adam Scott, CRTC Vice-Chairperson, Telecommunications, told the Canadian Telecom Summit earlier this month. “The Broadband Fund team works with partners across the industry, governments and municipalities to connect communities that have previously lacked adequate or sufficient access.”
Since 2017, rural and Indigenous access to high-speed Internet has grown from 37 per cent to 78 per cent in rural areas and about 60 per cent in the Territories and on Reserves. The national goal is full coverage by 2030. “There is little, if any, low-hanging fruit remaining. The last steps to the finish line are often the hardest,” Scott noted.
So far, the Broadband Fund has helped connect over 270 communities. Recent projects have supported improvements across seven provinces and territories, including 100 kilometres of road coverage and 2,700 kilometres of new transport fibre.
“These investments will make a profound impact by improving access to health care, education, and creating opportunities for local businesses,” Scott said.
The CRTC has also launched a review of the Fund to improve funding allocation, speed up applications, support Indigenous applicants and better identify underserved areas. “We are continuing to review other aspects of the Fund so it can help us close the coverage gaps that remain across the country,” Scott said.
Scott said the CRTC is on track to meet its goal of 100 per cent of the country having internet access by 2030.
SRPC urges rural focus in physician licensure evaluation
Though the Society of Rural Physicians of Canada (SRPC) saw the Federal Medical Regulatory Authorities of Canada’s (FMRAC) evaluation as a positive step towards reducing barriers to multi-jurisdictional licensure for physicians in Atlantic Canada, the SRPC offered clarifications to the evaluation framework as it applies to rural areas. The SRPC emphasized the unique barriers and challenges faced in rural communities, including greater recruitment and retention challenges, licensure barriers, and coverage gaps.
The SRPC suggested improvements for future evaluations:
Include measures showing how the Atlantic Registry prevents service gaps and supports system resiliency (e.g., enabling physician time off), rather than relying on billing data.
Engage rural partners directly and analyze rural-urban data separately to clarify the registry’s impact.
Assess longer timeframes to better capture benefits that short-term measures may miss.
While the SRPC recognized the Atlantic Registry as a meaningful step towards improvements in reducing barriers to health care access, it suggests that the report underscores the need for a “truly national” approach to physician licensure. The SRPC specifically highlighted rural communities as needing a flexible and responsive physician workforce.
Climate change hits crops, but Canadian farmers see hope
Climate change could significantly cut production of six staple food crops globally, including Canadian wheat production, leading to higher prices, with certain crops in higher income regions possibly experiencing bigger losses than crops in developing countries, according to a study published in Nature on June 18.
Incorporating adaptation strategies, including growing different crop varieties and adjusting fertilizer use, could also help offset losses.
Still, even with adaptation, the study projected 25 per cent productivity losses by 2100 among some of the studied crops, which is the equivalent of the amount of calories people eat for breakfast. The fallout could lead to higher prices in higher-income countries, and social and political instability in poorer countries.
However, Canada does have “some options” and may fare better with the changes, compared to other countries. Canadian farmer and president of the Western Canadian Wheat Growers Association Gunter Jochum told CBC he and other farmers are constantly improving their practices, technology and changing their crops and varieties to adapt to changing conditions in the climate and market. He thinks that, though it poses risks, Canadian farmers could adapt well to changing climates if given the proper support. His group is advocating for higher government investment in new varieties of crops and policies that incentivize the private sector to develop new varieties.
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